Second Half 2018 MBA Sales Report



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It’s been a few days over six months since my First Half 2018 MBA Sales Report, which means it’s time to report on the second half of 2018. The second half of 2018 (in fact, the second half every year) contains the coveted “Q4” or fourth quarter, with the Christmas and Holiday shopping season.

December didn’t disappoint and had two to three times the sales as my other months. In total, I made about $959.94 out of a total of $9,276.79 in sales, meaning my share of MBA’s revenue is just a hair above 10%. I sold 580 “units” (units being individual products, which isn’t just shirts since MBA released Popsockets) and only had 6 canceled and 12 returned. That’s roughly a 3% cancel and return rate.

The aforementioned First Half 2018 report was from the timeframe of January 1, 2018, through June 30, 2018. This report is the remaining of the year - July 1, 2018, through December 31, 2018. I have another post, My First Seven Months on MBA: Sales Report, where I report on some of my 2017 sales, although in that post I don’t explicitly state the timeframe.

Onto the numbers with pretty graphs:

Royalty by Gender

Royalty by Gender

Gender Royalty
Men $662.43
Women $111.09
Unisex $63.24
Youth $28.98

Royalty by Size

Royalty by Size

Size Royalty
6 $1.61
8 $3.22
10 $8.05
12 $16.10
Small $81.96
Medium $167.58
Large $214.61
XL $220.80
2XL $108.82
3XL $42.99

Royalty by Color

Royalty by Color

Color Royalty
Black $296.79
Dark Heather $149.29
Asphalt $115.87
Olive $72.73
Kelly Green $48.25
Navy $47.17
Heather Grey $35.49
Slate $17.72
Royal Blue $14.81
Cranberry $14.49
Silver $12.88
Purple $9.66
White $9.66
Red $8.05
Grass $6.44
Heather Blue $4.83
Baby Blue $1.61

Royalty by Product Type

Royalty by Product

Product Royalty
Standard T-Shirts $787.92
PopSockets $94.20
Pullover Hoodies $45.33
Premium T-Shirts $14.58
Long Sleeve T-Shirts $11.25
Sweatshirts $6.66

Weekly Sales

Weekly Sales

Week Royalty
7/1/2018 $27.29
7/8/2018 $41.24
7/15/2018 $27.37
7/22/2018 $30.47
7/29/2018 $32.08
8/5/2018 $19.24
8/12/2018 $30.10
8/19/2018 $22.45
8/26/2018 $29.12
9/2/2018 $27.50
9/9/2018 $27.92
9/16/2018 $22.52
9/23/2018 $18.94
9/30/2018 $25.25
10/7/2018 $29.11
10/14/2018 $27.39
10/21/2018 $15.59
10/28/2018 $14.92
11/4/2018 $30.66
11/11/2018 $32.85
11/18/2018 $66.63
11/25/2018 $63.13
12/2/2018 $82.73
12/9/2018 $117.40
12/16/2018 $75.53
12/23/2018 $20.90
12/30/2018 $1.61

Monthly Sales

Monthly Sales

Month Royalty
Jul $144.00
Aug $106.78
Sep $107.14
Oct $105.81
Nov $185.16
Dec $311.05

Other Print-On-Demand Sites

I do use other print-on-demand t-shirt sites, namely Redbubble, TeePublic, and Teespring, but I barely make pocket change on those sites.

If you want to check out my t-shirt designs on MBA, I set up a special MBA search page for my t-shirts as well as a similar page for my PopSocket designs.

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